Metaplanet Acquires 797 More Bitcoin, Total Holdings Now Over 16,000 BTC

Summary: Japanese investment firm Metaplanet has added 797 Bitcoin (BTC) worth approximately $93.6 million to its growing cryptocurrency treasury. The company now holds 16,352 BTC, marking a rapid accumulation strategy that has quadrupled its holdings in just a few months.

Metaplanet Expands Bitcoin Reserves

Metaplanet continues to aggressively expand its Bitcoin portfolio, with the firm acquiring 797 BTC at an average price of $117,451 per coin. CEO Simon Gerovich disclosed the purchase on X (formerly Twitter), bringing the company’s total BTC holdings to 16,352 BTC purchased at an average price of $100,191 each—worth about $1.64 billion in total.

From starting the year with fewer than 4,000 BTC, Metaplanet has significantly ramped up its Bitcoin buying spree. Just last week, it added 2,205 BTC to its balance sheet, signaling a full-scale push into crypto supported by capital market activity and operational profits.

Strong Yield Fuels Growth Strategy

Metaplanet measures its performance using a BTC Yield metric, which has reached 435.9% year-to-date as of mid-July. This figure represents the price appreciation of its Bitcoin holdings since purchase, highlighting the impact of this year’s Bitcoin rally rather than short-term trading tactics.

Metaplanet has acquired 797 BTC for ~$93.6 million at ~$117,451 per bitcoin and has achieved BTC Yield of 435.9% YTD 2025. As of 7/14/2025, we hold 16,352 $BTC acquired for ~$1.64 billion at ~$100,191 per bitcoin. $MTPLF pic.twitter.com/zFSH0WIima

— Simon Gerovich (@gerovich) July 14, 2025

The company has treated Bitcoin as a core business division since December 2024. By leveraging its holdings as collateral for lower-interest borrowing, Metaplanet reduces costs and gains flexibility to increase crypto exposure while maintaining shareholder value.

Rapid Accumulation Signals Aggressive Strategy

Industry watchers have noted the firm’s swift pivot into digital assets. Metaplanet’s BTC stash has grown over fourfold—from under 4,000 BTC in March to over 16,000 BTC by July. Unlike many competitors taking cautious steps into crypto, Metaplanet has pursued bold, headline-making acquisitions.

The company has set a target of 210,000 BTC by the end of 2027—over 13 times its current holdings. While ambitious, this is still less than half of Michael Saylor’s Strategy Corp, which holds over 597,000 BTC. To meet its goal, Metaplanet will likely require substantial capital infusions or increased reliance on debt financing.

Expert Opinions on Risk

Analysts have cautioned against excessive risk-taking in corporate treasury strategies. While long-term Bitcoin believers may benefit from strategic accumulation, experts warn that a rapid build-up—like Metaplanet’s—could backfire if the market experiences a significant pullback.

“Aggressive BTC accumulation is a gamble,” said one observer. “If Bitcoin keeps rising, it’s genius. If it crashes, it’s a liability.”

Bitcoin Hits Record High

As Metaplanet deepens its exposure, Bitcoin continues its ascent. The cryptocurrency hit a new all-time high of $122,382, up 12% over the past week, according to data from CoinGecko.

Featured image via Unsplash. Chart courtesy of TradingView.