Buying Homes With Bitcoin? $6-B Firm Says It’s Making That A ‘Priority’
Opendoor, a leading U.S. real estate platform valued around $6 billion, may soon allow home purchases using Bitcoin. The speculation follows a public statement by the company’s new CEO, Kaz Nejatian, suggesting crypto payments are a priority—but no official plan has been confirmed.
Background: CEO Signals Opendoor’s Bitcoin Interest
Kaz Nejatian, recently appointed CEO of Opendoor, sparked widespread interest after responding to a question on social media regarding Bitcoin payments. In a brief post on X (formerly Twitter), Nejatian stated, “We will. Just need to prioritize it.”
We will. Just need to prioritize it.
— Kaz Nejatian (@CanadaKaz) October 6, 2025
While the comment was short, it triggered a media frenzy across crypto and real estate news outlets. Some interpreted the statement as a firm commitment, while others see it as an early-stage signal without finalized execution plans.
Company Momentum and Leadership Changes
Opendoor operates as an iBuyer—purchasing homes directly, renovating them, and reselling to consumers. The company has undergone significant leadership changes in recent months, with Nejatian stepping in as CEO and co-founders Keith Rabois and Eric Wu returning to the board.
The firm’s market cap, estimated around $6 billion, magnified the impact of the crypto-related comment, drawing attention from both investors and Web3 advocates.
Legal and Regulatory Considerations
Despite the excitement, analysts caution that accepting Bitcoin for real estate transactions poses complex regulatory challenges. Opendoor is already navigating legal issues, including a recent $39 million class-action settlement over misleading pricing claims—a reminder of the legal scrutiny the firm faces.
Any shift toward crypto payments would need to comply with mortgage lending laws, anti-money laundering protocols, real estate closing procedures, and tax reporting requirements, making execution a complex task.
How Bitcoin Payments May Work
Though specific plans have not been disclosed, experts suggest Opendoor could use a model where the buyer pays in Bitcoin, which is instantly converted to USD by a payment processor. This would mitigate crypto volatility risks and regulatory exposure for the seller.
This digital-to-fiat method is already in use across other industries for high-value transactions, but Opendoor has not confirmed whether it would follow a similar route, which cryptocurrencies would be accepted, or which service providers it might work with.
Featured image from Passionate In Marketing. Chart from TradingView.
