Bitcoin Retail Demand At 6-Month Low — But Institutional Investor Activity Keeps Rising
Bitcoin Retail Demand Hits 6-Month Low as Institutional Interest Accelerates
Summary: While Bitcoin’s price shows signs of recovery, on-chain data reveals a sharp decline in retail investor activity. In contrast, institutional investors and spot ETF inflows continue to drive momentum, potentially signaling further upside for BTC.
Retail Demand Plunges Despite Price Stability
Bitcoin has demonstrated notable price resilience over the past week, recovering from recent lows and reaching as high as $108,000 before settling near $107,000. However, according to on-chain analyst Maartunn, small-scale investor activity has markedly diminished.
In a June 28 post on platform X, Maartunn highlighted a significant drop in the Retail Investor Demand metric, which measures the percentage change in cumulative Bitcoin transactions under $10,000 over a 30-day period. The data shows retail demand has decreased by 10% in June—the lowest level in over six months.
Despite stable price performance, retail investors appear to have taken a cautious stance. Analysts suggest that institutional players, especially those investing through spot Bitcoin ETFs, are increasingly dominating market activity.
Institutional Investors and ETFs Fuel Accumulation
Supporting these observations, on-chain analyst Burak Kesmeci noted sustained interest from institutional investors and ETF participants. U.S.-based spot Bitcoin ETFs recorded a notable $2.2 billion in net inflows over the past week alone.
Kesmeci also suggested that declining retail demand may indicate that Bitcoin is finding a price bottom. If true, this could pave the way for a potential bullish run in the coming weeks, driven by continued institutional accumulation.
Price Update
At the time of writing, Bitcoin is trading at approximately $107,244, marking a slight 0.1% gain over the last 24 hours. On a weekly basis, BTC has climbed over 4%, according to data from CoinGecko, reinforcing its recent recovery trend.
