Square Pushes Bitcoin Adoption Further With Merchant Payment Solutions

Square, the financial services platform under Block Inc., has unveiled Square Bitcoin, an integrated package that enables merchants to accept, manage, and convert bitcoin within their existing business operations. The rollout emphasizes seamless crypto integration for small businesses through zero-fee transactions and conversion tools.

Square Integrates Bitcoin into Daily Sales Operations

Unveiled during the company’s second Square Releases event, the new Square Bitcoin suite introduces three core features: Bitcoin Payments, Bitcoin Conversions, and a built-in Bitcoin Wallet. These tools are designed to streamline cryptocurrency adoption for small businesses already using Square’s payment infrastructure.

With Bitcoin Payments, sellers can now accept bitcoin at the point of sale with zero processing fees for the first year. Merchants retain the flexibility to either hold the bitcoin or have it automatically converted to US dollars.

Bitcoin Conversions offer an automated way for merchants to convert a customizable portion—up to 50%—of daily card sales into bitcoin, allowing businesses to build a bitcoin reserve without manual steps.

Additionally, the new Bitcoin Wallet enables merchants to buy, sell, hold, and withdraw bitcoin directly within the familiar Square Dashboard, coexisting with payroll, inventory, and other financial tools.

Early Adoption Shows Initial Engagement

Square first piloted the Bitcoin Conversions feature in early 2024. As of October 1, 2025, the beta group had collectively accumulated 142 bitcoin, underscoring preliminary interest in the service. While adoption metrics across individual sellers remain undisclosed, the results highlight early traction for crypto integration in retail settings.

This development builds on the earlier success of Square Banking, launched in 2021, by embedding crypto capabilities directly into Square’s small business workflows.

Offering Merchants More Choice and Lower Costs

By accepting bitcoin, sellers may benefit from faster settlements and potentially lower transaction fees compared to traditional systems. Square emphasizes that businesses maintain control, with the choice to convert bitcoin into dollars or retain it in crypto form, giving sellers greater payment flexibility.

This initiative aligns with Square’s strategy of expanding financial tools for entrepreneurs, helping them adapt to evolving consumer preferences.

Part of Block’s Broader Bitcoin Vision

Square Bitcoin fits into a larger ecosystem of bitcoin-focused products developed by Block Inc., led by CEO Jack Dorsey. The company’s crypto portfolio includes Cash App’s bitcoin functionality, Bitkey for self-custody, Proto for mining hardware, and Spiral, which supports open-source bitcoin development.

By embedding bitcoin into everyday commerce, Block continues to advance its mission of decentralizing finance and increasing adoption of digital currency across the global economy.

Featured image from Pixabay, chart from TradingView