Corporate Bitcoin Craze: 54 Companies Add $500M in BTC to Treasuries

Summary: A growing wave of corporate interest in Bitcoin surged in early July, as 54 companies collectively invested over $500 million into BTC. The trend underscores Bitcoin’s emerging role as a strategic treasury asset among both startups and established firms.

Background: Corporate Adoption Accelerates

The first week of July marked a significant uptick in corporate Bitcoin accumulation. More than 8,400 BTC—valued at approximately $500 million—were added to company treasuries, as per newly filed disclosures and treasury strategies. Both nimble startups and larger firms are embracing the digital asset, reinforcing its ascent as a perceived safe-haven and long-term store of value.

Major Deals Shake Up the Market

Among the notable moves, design platform Figma disclosed a surprise acquisition of 843 BTC worth nearly $70 million. Australian biotech firm Opyl Limited and AI startup Cel AI made inaugural entries into Bitcoin, while Hyper Bit expanded existing holdings.

In addition, 12 companies—including two gold-sector firms—outlined future allocation strategies for Bitcoin. Amber International raised $26 million through private placement for BTC purchases, while a consortium pursuing the acquisition of DV8 indicated plans to incorporate Bitcoin into its treasury framework.

Steady Purchases and Long-Term Positioning

In total, 18 companies contributed 7,591 BTC through direct acquisitions. Noteworthy participants include Blue Star Capital, which raised $1.7 million for BTC exposure, and blockchain firm Metavesco, which launched its first formal Bitcoin treasury program. Sweden’s Fragbite Group also increased its holdings with a $530,000 BTC purchase.

Gold exploration firm Hamak Gold announced a hybrid treasury focus on both Bitcoin and gold, allocating capital from a recent $3.4 million raise toward potential BTC acquisitions. This dual-asset approach highlights Bitcoin’s growing legitimacy alongside traditional commodities.

Companies Signal Continued Growth

Beyond immediate purchases, 14 companies revealed plans for future Bitcoin acquisitions. DDC Enterprise led the pack, securing nearly $530 million in financing, a portion of which is earmarked for BTC investments. Publicly disclosing these strategies helps position Bitcoin as a mainstream, strategic asset rather than a speculative tool.

Additional regulatory and policy updates from six companies further signal increased institutional maturity. By addressing concerns around volatility, custody, and accounting, these firms are laying groundwork for sustainable crypto integration.

The broad range of participants—from fintech startups to multinational corporations—suggests Bitcoin is no longer confined to speculative portfolios but is evolving into a core financial asset in corporate finance.

Featured image from Meta, chart via TradingView